Dove Soap Building Self Esteem In 20 Million Girls Partners with BJs

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Technology has done so many amazing things to help improve the way we live our lives today. Yet what has it done to our young girls self esteem? Has social media changed the way young girls view themselves because of what they see so many of their peers doing?

Are others so quick to type before they think when it comes to leaving comments on social media?

What if I told you if you bought Dove products you would be helping to shape positivity around our young girls- would you do it?

Putting Into Practice

I have two young girls. I made it a rule to never say outloud in front of them- ” I look so fat.” Ughh look at all this fat.” I realized I grew up hearing it like it was just something you were supposed to complain about.

Yet as I grew older I realized that wasn't even fat. That was just some silly negative thought process in my head- that lead to self-doubt about my own body image.

I want to teach my daughters to be confident in who they are. I want to encourage them everyday on how great they are- just as they are.

It makes you think about how we share things on social media. The pictures we post of our kids even, and how many people compliment the photo based on beauty.

It starts at such a young age how girls are so often complimented or conversations started by how pretty they look. Today we can help share positive encouraging words  to build up every little girls self-esteem.


You Can Help Make the Change

Dove’s own research* has found that 52% of girls feel that the negative posts, comments, snaps, videos or photos they see on social media damages their confidence.

Dove has started a #speakbeautiful movement. Just think about the words for a moment. Speak. Beautiful. What a concept right. So simple but yet we struggle.

The Next Time you are shopping at BJ's look for these Dove Products to contribute to this movement. Also until 10/31/16 you can use BJ's and manufacturer coupons to get a deal!

  • Dove Deodorant Cool Essentials 3pk
  • This antiperspirant deodorant delivers up to 48-hour protection, underarm care and a refreshing cucumber and green tea scent.
  • Dove 3 x 24 oz. Deep Moisture Body Wash $14.49
  • Enjoy softer, smoother skin after just one shower with this moisturizing body wash that leaves skin feeling cared for.
  • Dove Cool Moisture Bar 16 ct $15.99
  • Enjoy soft, more radiant looking skin vs. ordinary soap and revitalize your senses with the refreshing scent of cucumber and green tea.
  • Dove Daily Moisture Shampoo & Conditioner 40 oz. $6.99
  • Get hair that looks up to 5X smoother with Dove Daily Moisture Shampoo & Conditioner system vs. non-conditioning shampoo.


Let’s change the conversation online and make social media a more positive place for girls and women of all ages. When you’re online, make a special effort to change the conversation to one that is supportive and encouraging. Join Dove, BJ's Wholesale Club and the #SpeakBeautiful movement to help spread the word about building girls self-esteem.

*Dove: #SpeakBeautiful Girls Research” March 2016

You can try BJ's Wholesale Club FREE for 90 Days here.

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